If I handed you a blueprint and shopping list to build a house, could you do it?
Chances are, (if you answered honestly) you said heck no. And there’s nothing to be ashamed of!
If you gave one of your bookkeeping clients a detailed checklist outlining the tasks required to do your job, I doubt they’d be able to do it as well as you can.
We both how much of a mess clients can make of their bookkeeping when left to DIY and how costly it is to invest in a professional to undo their mistakes later on.
As a bookkeeper, you’re constantly trying to demonstrate your value and explain to potential clients how working with you (an industry expert) will help them save time and money in the long run.
This same principle applies to building your website.
Whether you choose to outsource your entire website project, or just need support and guidance in a specific area, taking your own advice and working with a professional will save you time, money, and countless headaches.
Here are 3 ways you may be making launching your bookkeeping website harder than it really has to be:
1 – You don’t have a strategic plan
Building a website is a lot like building a house. You need a plan, a blueprint, a solid foundation.
You need more than just a technical plan like setting up a domain and hosting. (Learn more about domains and hosting in this blog post).
You need a plan for your brand, which is much more than just your logo and favorite colors.
In short, your brand is the reputation you want your business to have.
- What do you want to be known for?
- How you want others to describe you?
- What problem do you solve?
- Who you solve this problem for and why?
This is where having a niche comes in handy. It’s easier to be a big fish in a small pond than a little fish in a big pond.
2 – You don’t have the right materials
Before you can build a house, you have to gather your materials.
To keep the house-building analogy going, let’s break down your materials into two parts: interior and exterior.
The exterior is the layout, design, or framework you plan to build out. Think of this as an empty home waiting to be moved into.
The interior is the content. Think of this as your paint, furniture, and personal belongings – everything that makes your business unique.
- Brand colors
- Business information
- Website ready text
- High quality images
Similar to how a majority of bookkeeping tasks are held up by clients not providing the requested information in a timely manner, website projects are typically held up due to waiting for website content.
Having this information planned ahead of time will help make the process of completing your website project much smoother.
3 – You don’t have a support team
Building a home, like building a website, involves many moving parts.
To build a house, carpenters, plumbers, electricians, and many other specialists come together to accomplish one goal. The same goes for your website.
Successful website projects are typically a collaborative effort between you and industry experts/specialists such as (but not limited to):
- Brand strategists – to help you clarify your brand goals
- Graphic designers – to help you create the visual elements/identity for your brand. This includes logos, business card designs, social media graphics, etc.
- Copywriters – to help you connect with your ideal clients, encourage them to reach out, and repell prospects who aren’t a good fit
- Website designer/developer – to help you connect the dots so you can establish credibility, generate leads, and attract clients while you sleep
- SEO specialists – to help your website get found in Google so you can stop trying to “find clients” and let them find you
- Social media managers – to help you position yourself as an authority and industry expert and drive traffic to your website
Depending on your goals and current stage of business, your support team may vary from what I have listed. However, the ones mentioned above are those I most commonly recommend.
I hope you find this information helpful!
If you have any questions or would like help with anything mentioned in this article, book a free consultation or if you’re a fellow Bookkeeper Launch student, join my private Facebook community to post your questions.
Either way, I look forward to hearing from you!