Many new and aspiring bookkeepers are trying to keep costs low by only spending money on what they believe is absolutely necessary. When it comes to marketing, many try to use social media profiles as an alternative to establishing a professional online presence. But the truth is, a professional website that showcases your services isn’t a cost, it’s a business investment.
Here are 7 reasons to consider launching a website for your bookkeeping business:
1. Acts as the finish line for your marketing.
You’ve connected with your ideal clients on social media or at a local networking event – now what? Direct them to your website to learn more about your services and schedule a consultation! Easy.
2. Promotes and sells your services.
A great website isn’t one that just looks nice. It’s a lead generating system that sells for you and books calls 24/7 – even while you sleep!
3. Connects with new clients (and generates leads).
What’s one of the first things you do when you have a problem or question? – Look it up online. When your ideal client needs your services and decide to check Google, why wouldn’t you want to show up? And when they visit your website, grab their attention with a valuable opt-in offer in exchange for their email address so you can stay in touch.
4. Helps you attract local business.
Websites aren’t just for big agencies and national chains. You can use your website to build your business locally by taking advantage of Google’s local search results. Want to see how it works? Go to Google and search for “bookkeepers near me” and see what comes up after the paid advertisements. – That could be you!
5. Helps establish the K-L-T factor.
We all know that people prefer to do business with those they know, like, and trust. Not having a website makes you harder to find, let alone trust you.
6. Allows you to be in control.
You may be thinking, “can’t I do all of these things with a Facebook page or other social media profile?” And while the simple answer is yes, doing so could be a huge mistake. When you rely on a third party platform such as Facebook, LinkedIn, Twitter, etc., you lose control over your business. If the platforms shuts down, changes its policies, or for any reason decides to flag your account or ban your profile, where will that leave your business? When you have your own open sourced website, you remain in control and aren’t bound to these risks.
7. It’s not as complicated or expensive as you think.
There are a ton of experienced freelance web designers and developers to help you launch your website if you don’t have the time to learn new software and build your website yourself. There are also easy-to-use, affordable, DIY website builders you can use if you’re on a limited budget and aren’t quite ready to hire a professional. If you’ve been putting off investing in a website up until now, book a call with me, and let’s work together to find a solution that’s right for you!