Business owners today are looking for professional websites that beautifully display the information they want, look great on mobile and display what they are looking for with minimal effort.
Having designed websites for business owners in the bookkeeping/accounting industry, I’ve designed a professional, single-page website framework that I use exclusively as the starting point for my VIP Web Design day projects.
During these VIP Web Design Day projects, I customize this website framework with my clients’ unique logo, brand colors, text, and images, tweaking each section to ensure it is aligned with my client’s business goals.
Here’s a quick breakdown of the primary sections and benefits my website framework includes:
A relatable image, clear headline, tagline, and a solid call to action letting website visitors know what you do, who you do it for, and how it will benefit them.
I suggest a professional headshot of you in your place of work. This is great for humanizing your brand and building the foundation for potential clients to know, like, and trust you.
While listing clients you’ve worked with before is great, I believe detailed testimonials and case studies are even better. A display of glowing testimonials will help establish your credibility and serve you for years to come.
This section is split up into the primary reasons people book your services with labeled headers to match. For example ‘Bookkeeping’, ‘Tax Preparation’ and ‘Audits. Doing this allows your website visitors to relate these headers to solutions to their problems in a quick and effective manner.
CALL TO ACTION
I strategically designed this website framework to help you attract your ideal clients and book more calls by including a call-to-action section with a dedicated spot to place a link to either your appointment calendar or lead capture form at the bottom of the page for potential clients to schedule a consultation with you.
Clarity helps convert website visitors into leads. Clearly detailing your process in advance and informing potential clients how you work sets the tone for professionalism and helps eliminate any confusion about what happens next after contacting you.
Visit my live demo site to see the website framework in action!